Marketing

Our Partners market to existing customers as well as new prospects. For existing customers, offering COOLNOMIX® will generate additional revenue while at the same time save their customers money immediately upon installation.  For attracting new customers, COOLNOMIX® can help partners differentiate vs. their competitors.   

Marketing and sales must operate in parallel.  Alignment across in-person and digital channels is crucial for supporting customers in the way they actually buy. 

CoolGreenPower supports our partner by provide access to marketing collateral and tools, many that can be personalized with your brand.   

CoolGreenPower also supports our partners with the lead generation process by not working directly with prospects but referring any leads we receive to our partners. There are many opportunities when businesses and government agencies choose to engage with CoolGreenPower marketing, such as on social media and our website. CoolGreenPower promotes the COOLNOMIX® brand and creates demand on a national basis through: 

  • our participation in national trade shows with both the commercial sector (e.g., Better Buildings Summit) and the government sector (e.g., Energy Exchange).   

  • our digital participation in national online events (e.g., National Energy Efficiency Day) 

  • demonstration projects with national, state, and local organizations 

  • our participation in research projects that support the growth of our industry 

  • participating in national and state group procurement programs (e.g., SAM, COMMBUYS) 

  • regular social media postings to our followers, and supporting those companies we follow 

  • supporting our partners at their marketing events, either in person or virtual 

Plan

Partners choose the marketing strategies that work best for them for their target audience and geography. We provide reusable assets to execute each of the following strategies:  

Website – Promoting COOLNOMIX® on your website 

Social Marketing – Promoting your brand and COOLNOMIX® across your social media channels 

Email Marketing – Promoting COOLNOMIX® to target audiences through email marketing campaigns 

Trade Shows – Promoting COOLNOMIX® through your exhibiting at regional and local trade show / events, in person or virtual 

Industry Associations – Promoting COOLNOMIX® through industry associations who benefits from a mutually beneficial relationship 

Articles & Interviews – Writing articles or participating in interviews, highlighting COOLNOMIX® technology and products, where appropriate 

Webinars & Workshops– Conducting your own invitation-only company webinars and/or workshops to target audiences, highlighting COOLNOMIX® technology and products, where appropriate 

Learn

Learn content

Do

Marketing Collateral 

Marketing often has a wider reach than sales collateral. CoolGreenPower provides a wide array of marketing collateral to help partners with the following jobs to be done:  

  • Differentiate Your Brand 

  • Generate New Leads 

  • Increase Revenue 

  • Increase AC Tune-up Contracts 

  • Increase Workforce Quality  

  • Increase Workforce Productivity  

  • Increase Customer Satisfaction 

Most marketing collateral can be personalized by partners to add your own logo and contact details. We provide marketing collateral in original format (Office 365) as well as the standard CoolGreenPower branded version in PDF format 

  • Sector-specific Marketing Flyers 

  • Convenience Stores 

  • Grocery Store 

  • Full-Service Restaurants 

  • Fast Food 

  • Retail Banking 

  • Federal Buildings 

  • Municipal Buildings 

  • Schools 

  • Case Studies 

  • Marketing White Paper 

  • Logos 

  • Bio and Photo 

  • Social Media 

  • Workshop / Webinar Event Planner 

Marketing Tools 

CoolGreenPower has two Savings Calculator Tools on our website.  These can also be used on our partner’s website.  You will need a technical resource who is familiar with JavaScript.  These tools were most recently revised in August 2019.   

  • Financial Analysis Tool 

  • Air Conditioning 

  • Refrigeration

Monitor

Awareness 

  • Website 

  • Social Marketing 

  • Email Marketing 

  • Trade Shows 

  • Industry Associations 

  • Articles & Interviews 

  • Webinars & Workshops 

Interest and Action 

  • Leads 

FAQ