Partner Types
CoolGreenPower goes to market using a channel sales model. We rely on third parties (“Partners”) to market, sell, and install COOLNOMIX. We have 3 categories of COOLNOMIX partners:
HVAC/R or Mechanical Contractor
- Expected to install COOLNOMIX products themselves earning 100% of COOLNOMIX installation services
- Buy COOLNOMIX at a discount and resell to businesses and government agencies
- Often bundle COOLNOMIX with other products and services they offer (e.g., preventative maintenance, AC Tune-ups)
- Not permitted to resell to other channel partners
- Not required to hold stock
Manufacturer’s Reps / Sales Specialists
- Compensation is based upon a commission for an individual order
- Not required to hold stock but required to purchase at least 1 demonstration unit
Distributor / Wholesaler
- Provide services including sales and technical training, marketing, demand generation support, opportunity development support, and quote/order processing
- Buy products at wholesale cost and sell to resellers
- Identify and manage Channel Partners and Referral Agents in their area
- Can resell and/or install COOLNOMIX if they choose
- Must hold minimum COOLNOMIX stock